The JW.org logo is not only the most important logo, it also advertises the most important website so great care needs to be taken to make sure that this logo is recognizable.

 

Top branding experts agree that the color and shade used is very important for a logo to be recognizable. It's crucial that the logo is always identical across all printed mediums (Kingdom Hall signs, logos printed on the back of literature, etc.) which is not as easy as it sounds because each printer behaves and prints slightly differently.


 
The JW logo is a perfect example where the color needs to stay the exact same color and shade of blue.

 

Challenge

All printers, especially printing presses, behave differently even if those 2 printers exited the assembly line one after the other. Each printing press uses different inks and prints differently which ultimately means that the colors are different after printing.

 

To help solve this issue, Pantone colors are used to ensure that the perfect shade of blue is used.

 

What is a Pantone Color?


According to Wikipedia: "The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another."

 

Before an organization can accurately print a Pantone color, each printer must be carefully and meticulously profiled. This task is not only meticulous and time consuming, it takes specialized equipment to perform this task.

 

Conclusion

PDH Artistic Designs has taken great care to color profile all of our printing presses so that when we print
the JW logo, we print with Pantone color 660C to perfectly match the color that the branch office uses to print on their publications.

 

If you have any questions, feel free to contact us.